Alasdair Howieson

Looking beyond the obvious and digging deeper to understand clients DNA, drivers and culture has been a key pillar of Alasdair’s career success.

As a business leader as well as consulting on marketing and sales strategies to a broad range of business for 10 years Alasdair has developed a strong understanding of how successful businesses operate especially the connection between strategy, culture and performance. Alasdair has transferred this expertise into Capability Development as a full time facilitator, speaker and coach.

Some of the clients Alasdair has worked and consulted with include: Finance & Professional Services (UBS, AMEX, Generali, FIS, Oliver Wyman, Deutsche Bank), Automotive (BMW, Rolls Royce, Mini), FMCG (Unilever, Coca-Cola, J&J), Technology (Schneider, Dolby, Ericsson, AOL) and Transport (Lufthansa, Maersk).

Alasdair specialises in leadership and team development with a strong focus on innovation, culture and performance enablement as well as key account management and client focused sales.

He is a lecturer on business studies and marketing at academies and colleges in Germany and the Middle East. In addition he is also a keynote speaker on topics such as international marketing, power of brand, design thinking for innovation and gamification for business.

Alasdair is completing his EMCC qualification as an Executive Coach Practitioner. He is also a certified MindGym Master Coach . He has recently also completed courses on: Gamficiation – University of Pennsylvania, Design Thinking for Business Innovation – University of Virginia, Inspiring Leadership with emotional Intelligence – University, Ohio.

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